The challenge
SAVA sells evening, event and wedding dresses to the people who will wear them. Its social media has to make the dresses visible, start conversations with brides and guests, and bring them into the store to buy.
What we did
- Social media management. We run SAVA's accounts, planning and publishing content around its dresses.
- Product showcase. Each post puts a dress front and centre, so followers can picture it for their own occasion.
- Engagement. We answer comments and messages and keep the conversation going until the visit to the store.