The challenge
Life's Joy sells evening, event and wedding dresses wholesale. Its customers are shops and wholesale buyers, not brides, so its social media has to speak to retailers: show the collections clearly, build awareness in the trade, and bring in inquiries from buyers who are ready to order.
What we did
- Social media management. We run Life's Joy's accounts, planning and publishing content that presents each collection to retailers and wholesale buyers.
- Product showcase. Posts are built around the dresses themselves, so buyers can see the range at a glance.
- Inquiries. We handle the conversation with interested buyers and pass qualified inquiries to the team.